HG / LF /about


for youth cultures that express themselves and their creativity through clothes


SOCIAL CONTEXTS CONCEPT SS 20

MILAN, JUNE 2019


Social Contexts stems from the need for self expression, self-empowerment and reluctancy to homologation.

We aim to analize the uniqueness of the inner self, discriminating the search for mass consensus.

Inspired by the creative and stylistic trademarks of the youth subcultures, the garments take the form of the hard and dark character of Berlin, further enhanced by the excellent sartorial workmanship of made in Italy.

Different materials blend together to symbolize the metamorphic essence of Milan, always in chaos yet organized.